Last modified: January 1, 2020
- the types of information we collect through our Services
- how we use and protect that information
- the types of information we may share with others and under what circumstances
- the choices you have regarding our collection, use, and sharing practices
- details regarding our use of third-party cookies and other tracking technologies
We also include specific disclosures for residents of California.
This Policy applies to any official Grocery Outlet web site or social media. It does not apply to non-Grocery Outlet websites and mobile applications; please review the privacy policies on those websites and applications directly to understand their privacy practices.
Information We Collect
Information you give us: Some of the Services may include features or services that permit you to enter contact information and other information about you. We collect and store any information you enter on our Services. This includes:
- Contact and demographic information when registering to use our Services.
- Payment information and associated contact information when engaging in a transaction on our site.
- Email address information when subscribing to our email bulletins.
- Any information or data you provide by interacting in our online forums and chatrooms, or by commenting on content posted on our Services. Please note that these comments are also visible to other users of our Services and may be visible to anyone else on the internet.
- Information you provide when you complete a survey administered by us or a service provider acting on our behalf.
- Information you provide when participating in a charity event or offering a donation.
- Information you may submit to inquire about or apply for a job with us.
- Information you provide when you participate in a contest or sweepstakes that we offer
or that one of our Independent Operators offer.
- Information you may submit when you inquire about or apply for a job with us.
- If you contact us, we may keep a record of that correspondence and any contact
Information We Collect Automatically: When you interact with the Services, certain information about your use of our Services is automatically collected. Much of this information is collected through cookies, web beacons, and other tracking technologies, as well as through your web browser or device. This includes:
- Details of your visits to our site and information generated in the course of using our site (including the timing, frequency and pattern of service use) including, but not limited to, traffic data, location data, weblogs and other communication data, the resources that you access, and how you reached our site.
- Details regarding the device you use to access our Services, including, but not limited to, your IP address, operating system and browser type.
- Information about how you interact with our ads and newsletters, including whether you open or click links in any correspondence.
- Information that you make available to us on a social media platform (such as by clicking on a social media icon linked from our Services), including your account ID or username and other information included in your posts.
Please see below for more information about how our automatic collection of information works.
Additional Information About Our Use of Tracking Technologies and Interest-Based Advertising
- Site Operations: Enabling features that are necessary for providing you the services on our site, such as identifying you as being signed in, tracking content views, remembering your preferences and the number of times you have been shown an advertisement.
- Analytics: Allowing us to understand how our services are being used, track site performance, and make improvements.
- Personalized Advertising: Delivering tailored advertising based on your preferences or interests across services and devices, and measuring the effectiveness of the ads.
- Social Media: Enabling the sharing of content from our services through social networking and other sites.
Below is a list of these partners with links to more information about their use of your data and how to exercise your options regarding tracking.
|Personalized Advertising and Social Media||Data Policy|
|Yahoo and Exchange (Verizon)||Personalized Advertising||Privacy Center|
|Analytics||How Google uses information from sites or apps that use our services|
|Social Media||Privacy Hub|
Most web browsers automatically accept cookies but, if you prefer, you can usually modify your browser setting to disable or reject cookies. If you delete your cookies or if you set your browser to decline cookies, some features of the Services may not be available, work, or work as designed. You may also be able to opt out of or block tracking by interacting directly with the third-parties who conduct tracking through our Services.
You can learn more about ad serving companies and the options available to limit their collection and use of your information by visiting the websites for the Network Advertising Initiative, the Digital Advertising Alliance, and the European Interactive Digital Advertising Initiative. Similarly, you can learn about your options to opt-out of mobile app tracking by certain advertising networks through your device settings and by resetting the advertiser ID on your Apple, Android, or other mobile device.
Please note that opting-out of advertising networks services does not mean that you will not receive advertising while using our Services or on other websites, nor will it prevent the receipt of interest-based advertising from third parties that do not participate in these programs. It will, however, exclude you from interest-based advertising conducted through participating networks, as provided by their policies and choice mechanisms. If you delete your cookies, you may also delete your opt-out preferences.
How We Use and Protect Your Information
We may use the information we collect from you for the following purposes:
- To provide you with our products and services, including to take steps to enter into a contract for sale or for services, process payments, fulfill orders, and send service communications.
- To enable additional features on our Services and to provide you with a personalized service.
- Create custom audiences on social media sites.
- To provide you with the best service and improve and grow our business, including understanding our customer base and purchasing trends and understanding the effectiveness of our marketing.
- To detect, investigate, and prevent activities that may violate our policies or be fraudulent or illegal, and to comply with legal requirements regarding the provision of products and services.
How We Secure the Information We Collect from or About You
We use a combination of physical, technical, and administrative safeguards to protect the information we collect through the Services. While we use these precautions to safeguard your information, we cannot guarantee the security of the networks, systems, servers, devices, and databases we operate or that are operated on our behalf. We are not responsible for the circumvention of any privacy settings or security measures contained on or concerning this Website.
Our Sharing of Your Information
- Service Providers: We engage vendors to perform functions on our behalf such as: website, software, and data storage, content management, database management, technical integration, marketing automation, analytics, site optimization, conducting customer surveys, and payment processing. There are limited circumstances in which the service provider collects data directly from you when their privacy policies may also apply.
- Social Media Platforms: Where you choose to interact with us through social media, your interaction with these programs typically allows the social media company to collect some information about you through digital cookies they place on your device and other tracking mechanisms. In some cases, the social media company may recognize you through its digital cookies even when you do not interact with their application. Please visit the social media companies’ respective privacy policies to better understand their data collection practices and controls they make available to you.
- Corporate Affiliates: We may share data with other members of our group of companies.
Additional Information About our Data Collection and Sharing Practices
Sharing of Aggregated Data: We may analyze aggregated, de-identified data and share these analyses at our discretion, including with marketing agencies, media agencies and analytics providers. These third parties will not be able to relate this data to identifiable individuals.
Combination of Information: We may combine information from the Services together and with other information we obtain from our business records. Additionally, information collected about you from a particular browser or device may be linked to information collected from another computer or device that we believe relates to you.
Personal Data Collected From You About Others: If you decide to invite others to the Site, we will collect your and the other person’s names, e-mail addresses, and/or phone numbers in order to send an e-mail or text message and follow up with the other person. You hereby agree that you will obtain the other person’s consent to this before giving us their personal data. You hereby agree not to send us the contact details of any legal minor. We will inform any other person you invite that you gave us his or her details in the invitation e-mail.
Change of Ownership or Corporate Organization: We may transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Policy.
Cross-border Transfer of Data: If you use our Services outside of the United States, you understand that we may collect, process, and store your personal information in the United States and other countries. The laws in the U.S. regarding personal information may be different from the laws of your state or country. Any such transfers will comply with safeguards as required by relevant law. By using the Services, you consent to the collection, international transfer, storage, and processing of your data.
Our Practices Regarding Information Belonging to Children: The Services are intended for users age sixteen and older. Grocery Outlet does not knowingly collect information from children. If we discover that we have inadvertently collected information from anyone younger than the age of sixteen, we will delete that information.
Your Options and Rights
Please visit the “Preference Center Login” page to update your contact information or change how frequently you receive emails from us or the types of offers you receive.
If at any time you would like to unsubscribe from receiving future emails, you can click the unsubscribe link at the bottom of any email bulletin or email us at email@example.com and we will promptly remove you from all correspondence.
Your California Privacy Rights
California Shine the Light: Although we do not currently share your information for other companies’ direct marketing purposes, residents of the State of California have the right to request information from us regarding other companies to whom we have disclosed certain categories of information during the preceding year for the other companies’ direct marketing purposes. If you are a California resident and would like to make such a request, please email firstname.lastname@example.org or write to us at:
Grocery Outlet Inc.
5650 Hollis Street
Emeryville, CA 94608
California Consumer Privacy Act
The California Consumer Privacy Act (“CCPA”) provides California residents with rights to receive certain disclosures regarding the collection, use, and sharing of “Personal Information,” as well as rights to know/access, delete, and limit sharing of Personal Information. The CCPA defines “Personal Information” to mean “information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.” Certain information we collect may be exempt from the CCPA because it is considered public information (i.e., it is made available by a government entity) or covered by a specific federal privacy law, such as the Gramm–Leach–Bliley Act, the Health Insurance Portability and Accountability Act, or the Fair Credit Reporting Act.
To the extent that we collect Personal Information that is subject to the CCPA, that information, our practices, and your rights are described below.
Right to Notice at Collection Regarding the Categories of Personal Information Collected
You have the right to receive notice of the categories of Personal Information we collect and the purposes for which those categories of Personal Information will be used. This notice should be provided at or before the time of collection. The categories we use to describe the information are those enumerated in the CCPA.
- Personal Identifiers:
- We collect your name, phone number, and email address and contact address when you create an account or complete a transaction. If you choose to create an account, you will also be asked to use your email address as a username, and we will assign one or more unique identifiers to your profile.
- You provide us with payment information, which may be your credit card number or a bank account, when you complete a transaction.
- We collect your Social Security number, Driver’s License number, or Passport number when you apply for employment with us.
- We may collect medical information and health information about you if you submit a claim or incident report relating to one of our locations containing that information.
- We collect your IP address automatically when you use our Services.
- We collect your Device ID automatically when you use our Services.
- Protected Classifications: No personal information in the Protected Classifications category is being collected with the following exceptions: We do collect citizenship status if you apply to work for us and service providers or third parties may collect information regarding your age and marital or family status when they provide marketing services to us.
- Commercial Information: When you engage in transactions with us, we create records of goods or services purchased or considered, or purchasing or consuming histories or tendencies.
- Biometric Information: We may collect your image on security cameras but do not otherwise collect information about your physiological, biological, or behavioral characteristics.
- Internet or Other Electronic Network Activity Information: We collect information about your browsing history, search history, information regarding your interaction with websites, and applications or advertisements automatically when you utilize our Services.
- Geolocation Data: As described above, we collect your IP address automatically when you use our Services. We may be able to determine your general location based on the IP address. We also collect your Geolocation data as provided by third parties or service providers to determine where our customers live in relation to our locations.
- Audio, electronic, visual, thermal, olfactory, or similar information: We record your message if you contact us by telephone and leave a voicemail. We may also capture video or photographic images of you through security cameras if you visit one of our locations. We use this information to improve our customer service, train employees, investigate complaints and incidents, and maintain the security of our locations, personnel, and customers.
- Professional or employment-related information: We collect information about your current employer and your employment history if you apply for a job. We use this information to evaluate your application.
- Education information: We collect information about the institutions you have attended and the level of education you have attained if you apply for a job. We use this information to evaluate your application.
- Inferences drawn to create a profile about a consumer reflecting the consumer’s preferences or characteristics: We may analyze your actual or likely preferences through a series of computer processes. On some occasions, we may add our observations to an internal profile that we use to improve our products and services, or to offer additional products and services to you.
We may use any of the categories of information listed above for other business or operational purposes compatible with the context in which the Personal Information was collected.
We also sell some information to third parties. To opt out of the sale of your information visit our Do Not Sell My Information page.
Right to Know About Personal Information Collected, Disclosed, or Sold.
You have the right to request that we disclose to you the Personal Information we collect, use, disclosure, or sell. In order to process your request to know/access your Personal Information or delete your Personal Information we may ask you to take additional steps to verify your request or identity.
In order to process your request to know about or delete personal information we collect, disclose, or sell, we must verify your request. We do this by:
- Providing personal identifiers we can match against information we may have collected from you previously; and
- Asking you to confirm your request using the email or telephone account stated in the request; and
If you have authorized someone else to make requests on your behalf, we require that you provide notarized statements confirming the identity and authority of that person.
Right to Know/Access Information
You have the right to request access to Personal Information collected about you and information regarding the source of that information, the purposes for which we collect it, and the third parties and service providers with whom we share it. To protect our customers’ Personal Information, we are required to verify your identify before we can act on your request.
Right to Request Deletion of Information
You have the right to request in certain circumstances that we delete any Personal Information that we have collected directly from you. To protect our customers’ Personal Information, we are required to verify your identity before we can act on your request. We may have a reason under the law why we do not have to comply with your request, or why we may comply with it in a more limited way than you anticipated. If we do, we will explain that to you in our response.
Right to Information Regarding Participation in Data Sharing for Financial Incentives
You have the right to be free from discrimination based on your exercise of your CCPA rights. We may run promotions from time to time whereby we incentivize a consumer to share certain pieces of information with us; for example, we offer a one-time discount if consumers sign up for our email marketing list and some of our stores may offer “enter to win” drawings for prizes. Participation in these incentives is voluntary, and you may opt out of the data sharing at any time.
Right to Opt Out of Sale of Personal Information to Third Parties
We also sell some personal information to third parties. A company may be considered a third party either because the purpose of sharing is not an enumerated business purpose under California law, or because our contract does not restrict them from using Personal Information for other purposes.
We sell the following information to third parties:
- Personal Identifiers:
- We provide your contact information to directory service providers and public safety authorities.
- We provide your IP address and Device ID to our advertising partners, Corporate Affiliates, and business partners.
- All personal information may be shared with our Corporate Affiliates.
Please note that your right to opt out does not apply to our sharing of personal information with service providers, who are parties we engage to perform a function on our behalf and are contractually obligated to use the personal information only for that function.
How to Submit a Request
You may submit a request to exercise your rights through one of two means:
- By filling out a Consumer Data Request Form available here.
- By calling us at 1-800-669-6566.
- Authorized Agent. You may authorize another individual or a business registered with the California Secretary of State, called an authorized agent, to make requests on your behalf. We require that you and the individual complete notarized affidavits in order to verify the identity of the authorized agent and confirm that you have authorized them to act on your behalf. Parents of minor children may submit a birth of the child certificate in lieu of an affidavit, in order to make requests on the child’s behalf. Please see our required affidavits here.
Special Information for Nevada Residents
Residents of the State of Nevada have the right to opt out of the sale of certain pieces of their information to other companies who will sell or license their information to others. At this time, Grocery Outlet does not engage in such sales. If you are a Nevada resident and would like more information about our data sharing practices, please email email@example.com.
Changes to This Policy
We may make changes to this Policy from time to time. We will post any changes, and such changes will become effective when they are posted. Your continued use of our Services following the posting of any changes will mean you accept those changes.
For questions about our privacy practices, contact us at:
Grocery Outlet Inc.
5650 Hollis Street
Emeryville, CA 94608