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From SN Supermarket News (Scottsdale, AZ):

FMI Names Winners of Community Outreach Award

Food Marketing Institute yesterday awarded the 2012 FMI Community Outreach Awards to six food retail companies.

The award recipients were announced during the FMI Foundation’s 2nd Annual Industry Leadership Dinner at the FMI Midwinter Executive Conference here.

“Supermarkets provide more than just food to their communities; they are often a cornerstone of service and a hub of activity addressing neighborhood concerns,” said Leslie G. Sarasin, president and chief executive officer, FMI. “The re-instituted Community Outreach Awards recognize the laudable efforts of those food retailers who saw a need and sought creative means of addressing it – enhancing the life of all within the community.”

The awards were given across the three categories with two winners — one, a large format retailer and the other a small format retailer — in each of the categories. Each award winner received a $1,000 donation from FMI to enhance the program.

The following programs were ranked the highest in participation, community need, originality and other judging criteria:

Neighborhood Health Improvement
Large store retailer – Healthy Kids Summits by Ahold USA in Carlisle, Pa., engages families in the produce aisles with nutrition and exercise information.
Small store retailer – Beans for Bags by Port Townsend Food Co-Op in Townsend, Wash., creates an inventive way to save money, encourage sustainable practices and boost community giving.

Food Insecurity
Large store retailerIndependence from Hunger by Grocery Outlet, Berkeley, Calif., holds companywide activities such as educational sessions and festivals for people facing hunger in their neighborhoods.
Small store retailer – Franklin Elementary School Nutrition Program by Good Food Store in Missoula, Mont., partners with an elementary school within a food insecure community to deliver groceries to a classroom and provide students with lessons regarding its contents.

Youth Development
Large store retailer – Hy-Vee Sprouts – Get Out and Grow! by Hy-Vee, West Des Moines, Iowa, encourages healthier eating in children by teaching them how to grow and prepare their own fresh produce.
Small store retailer – Growing Food, Growing Health by The Merc Community Market and Deli in Lawrence, Kan., gives student gardeners a farm-to-fork working experience while learning valuable professional skills.

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